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Description

Upsoul is a nurturing community of holistic healers dedicated to supporting individuals in their journey toward inner balance and wellness. Through massage therapy, Reiki, life coaching, breathwork, and meditation, Upsoul offers a sanctuary for self-discovery, healing, and growth.

Committed to accessibility, Upsoul provides in-person and online sessions, classes, workshops, and training, ensuring their transformative practices reach a wider audience. The serene atmosphere, guided by skilled healers, fosters deep relaxation and healing.

The visual branding of Upsoul reflects its holistic approach, with colors, symbols, and typefaces inspired by Reiki principles and natural healing. As a Brand Designer, I collaborated with Kat Araujo, CEO and Founder of Afternoon Culture, to create a brand identity that embodies Upsoul's essence.

Upsoul is a testament to the power of holistic healing, offering a tranquil space where individuals can experience profound growth and transformation.

Deliverables

COLOR PALETTE
MOOD BOARD
LOGO SYSTEM
SIGNAGE
SOCIAL MEDIA 

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